Posts Tagged ‘strategies’
Review: Article Alley for Article Marketing
Since article marketing is a very effective way to promote your website, we were very escited to review Article Alley, one the the top Article Marketing sites on the web.
The website is super clean and easy to navigate, plus the categories are logical and fairly wide. I liked the overall usability of the site. The best feature is the article detail pages. Article Alley make it easy to not only subscribe to article feeds but to republish articles.
From the wrtier point of view they are also very functional. The author tools are robust and I have experienced good turn around times when submitting.
Closeup: American Residential Law Group
In this post-meltdown economic climate, research indicates a strong and trending demand for consumer debt education and support. This need is not in a vacuum, but rather a result of an overwhelming call of help by troubled home buyers. One company is filling the need by providing education not only to consumer-borrowers but also to lender firms.
The folks over at American Residential Law Group have introduced a valuable new blog with direct resources for the residential mortgage industry with a strong emphasis on education and support for loan modification. They urge lenders to make the effort to reach out to their customers now to help them. Of course because of new opportunities this may create, yes but beyond that to educate them on the loan modification process.
Small Business Localized Marketing
As our economy slowly recovers, most small business owners are learning that their old school marketing efforts are just not bringing the bucks in. The days of depending solely on yellow page ads, and handing out business cards at Lion’s Club luncheons to bring in new business are over.
With this evolution and increasing need for small business internet marketing we are recommending clients to localization specialists to bridge the gap in customer acquisition. These specialists use new media strategies and local search engine promotion to get the job done.
Most business owners don’t know that up to 85% of business solution search volume is directed at finding local solutions. So it only makes sense to develop your local presence on the web and to promote your website locally and regionally.
Option for local targeting include:
- web-out / walk-in strategies
- geo-targeted adword campaigns
- social media marketing
- local video marketing
etc.
Using a local internet marketing specialist and enhance you customer acquisition program and bring in new paying customers. The proof is in the traffic, and the local market is there for the taking. You can make a move to groom new clients with a tightly focused local website promotion campaign — or you can wait until your competition does.
One thing is certain. Someone will dominate the local market.

