Power Site Promotion

Posts Tagged ‘search’

There are many people who have fantastic websites. They have a product or service that people really want to use or purchase. They have the website all ready to go and then they stop. This is a lot like having the best billboard ever out on a dirt road in the middle of cow pastures. It really isn’t going to do any good. There is where site promotion can make a difference.
Let’s start with some basic things that you can do to promote your site. This is not a list to end all lists. This list is designed to help you get off to a good start in promoting the product or service that your site is about. This will establish a good base that you can build on. The thing to remember is that you are building an oak tree grove not a field of grass. This will take time, effort and patience.
Ok so your site is built, you have started adding content and now what. The first and easiest step is to submit your site to website directories. There are many free website directories on the internet that you will be able to use. Simply search for them on the internet and you will find hundreds. Download the Google toolbar tool that shows page rank. The higher the page rank of the directory the better. You may not be able to submit to the better one’s initially. Save them in your bookmarks and return later as the page rank of your blog increases. Be aware of the requirements of the blog. Things like appearance, time the blog has been in existence, page rank etc are some examples of things that are important.
Next you can make submissions to free article sites. These are sites that are a repository of free articles. There is an article titled “Top 25 Article Directories and Free Content Sites Ranked by Alexa and PageRank” that is a good resource for these types of sites. This will give you experience writing and will put your name and site on the internet. Both of these things will become more valuable to you over time.
Search engines are the life blood of your site. The more the search engines see you the more traffic your site is going to have. The more traffic you site has the more potential revenue you have. The design of your site will determine how well you are seen. The more content the better. The fresher the content the more your site will be seen. Don’t be afraid to add content. You also want to keep you content in as tight a range as possible. If you site is about travel, limit the number of articles about cooking or buying a new automobile.
Make sure and choose the correct keywords for your articles. This is called keyword optimization. This will help the search engines assign your site to the correct topic. This will make sure the visitors you receive are looking for your product or service. Each time you add content, take the time to think about what tags you assign to your posts.
You can also pay for ads in search engines. This is called Pay Per Click or PPC. This is another way to get to the top of the search engines. This will require the type of budget that most people don’t have. They are not able to commit the type of resources that it will take to accomplish this. It is an option that does work however.
These are just a few basic tips that will help you improve your site or blog. Take the time to learn more by watching videos and reading articles that you find on other sites. Look at the page rank of the site that contains the information. This can be a guide as to the quality of the information.

Well, the hoopla over Bing is over. The wonders of Microsoft’s decision engine are now known to the world via a media blitz powerful enough to shame a Superbowl advertising rep.

But to many of us who have been watching the development of upstart social search aggregation engine LeapFish, the wonders of Bing were more yawn inspiring than awe inspiring.

LeapFish brought social search aggregation to a whole new level. Try them out at LeapFish.com. Do a quick search and you’ll notice the tightly parsed RSS blocks with cool Ajaxified content flipping features. These let you flip through content layers without leaving the search results page. Look familiar?

Scroll down to the video section. How about those dynamic loading mouseover video previews? Just like Bing eh?

Don’t miss the cool ‘Share’ feature that lets you quickly and easily repost the scraped content back to your favorite social bookmarking service.

These and many other on page effects are what make Bing and LeapFish so unique. But ask the folks at LeapFish and they’ll tell you they were first with all of these developments.

I spoke with a LeapFish rep yesterday and pointed some of these similarities out to her. She was adamant that LF was first to market with these interface features. She proudly explained how they have been in serious dev since rebranding Leapfish from it’s earlier iteration as a domain appraisal service.

Okay fair enough, but how can you compete with the mashup style of the Bing metasearch (also known as a decision engine)?

We’re wathing and waiting…

Meanwhile the search wars continue. As always we urge our clients to stick to networking and content power and let the aggregation services pull us into the web. No matter who wins the fight for eyeballs, we win the war.

Dwayne Coots

Use our handy free tools to check up on your website visibility and track the progress of your site promotion campaign.

Alexa Score Check Tool – Check your sites score at Alexa to get an idea of the popularity of your site as a combined factor of traffic and visibility.

Your domain(s): Enter each address on a new line (Maximum of 5 domains) Data type: Reach Rank Page Views Data range: Max 7 days 1 month 3 months 6 months 1 year 2 years

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Backlink Checker - Backlinks are an important part of SEO and authority building. Use this tool to scan the web to locate how many sites are linking to your site.

Your domain: (eg. mysite.com)

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Indexed Page Checker – Is your site being found and indexed by search engines? The only way to know is to check to discover how many of your site pages have been indexed.

Enter URL: (eg. mywebsite.com)

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