It’s no secret that most of a publishers effort goes into finding effect ways to monetize pageviews, and likewise the hardest part of an advertising buyers job is effective placement of targeted brand and sales messages. That is why the DirectCPV network caught my eye.

First for advertisers, the value is clear. With a low $100 to open a test account you can laser target consumers at the exact touchpoints you need with prices from $0.01 for URL, Keyword and Category targeting. Cost per View lets you drop full page impressions in front of surfers based on target message, keyword matching, and URL matching.  The advantage of placing the ad right at the search and surf vector provides an amazing ROI on your ad dollar.

For brand builders, DirectCPV provides RoN campaigns starting at $0.004 per view. That is a mind boggling discount for full page ads to build brand awareness.And since the ad network uses a bidding system you also benefit from close ROI management and competitive tactics familiar to those with bid-based ad systems.

For a more complete overview of this advertising platform check out the DirectCPV Online Advertising Platform Video.

And finally, let’s talk about the publisher side of this equation. Per per View / Cost per View is making a big comeback in the search world. Publishers are getting tired of shaved referrals and low conversion rates from CPA networks. Other nagging problems with CPA — like branded creatives and payout hold-back times are forcing more web developers to look for ways to monetize human impressions again — like the good old days. Publishers can get started with a toll-free phone call.

And then something for everyone: The DirectCPV Advertiser Referral Contest offers a revenue share for referring new advertisers to the system. So there is no excuse to check out the new wave of Cost per View / Pay per View.

Impressions are coming back… in a big way!