Power Site Promotion

Posts Tagged ‘local search’

Well, the hoopla over Bing is over. The wonders of Microsoft’s decision engine are now known to the world via a media blitz powerful enough to shame a Superbowl advertising rep.

But to many of us who have been watching the development of upstart social search aggregation engine LeapFish, the wonders of Bing were more yawn inspiring than awe inspiring.

LeapFish brought social search aggregation to a whole new level. Try them out at LeapFish.com. Do a quick search and you’ll notice the tightly parsed RSS blocks with cool Ajaxified content flipping features. These let you flip through content layers without leaving the search results page. Look familiar?

Scroll down to the video section. How about those dynamic loading mouseover video previews? Just like Bing eh?

Don’t miss the cool ‘Share’ feature that lets you quickly and easily repost the scraped content back to your favorite social bookmarking service.

These and many other on page effects are what make Bing and LeapFish so unique. But ask the folks at LeapFish and they’ll tell you they were first with all of these developments.

I spoke with a LeapFish rep yesterday and pointed some of these similarities out to her. She was adamant that LF was first to market with these interface features. She proudly explained how they have been in serious dev since rebranding Leapfish from it’s earlier iteration as a domain appraisal service.

Okay fair enough, but how can you compete with the mashup style of the Bing metasearch (also known as a decision engine)?

We’re wathing and waiting…

Meanwhile the search wars continue. As always we urge our clients to stick to networking and content power and let the aggregation services pull us into the web. No matter who wins the fight for eyeballs, we win the war.

Dwayne Coots

Driving new prospects to your business is always a challenge, but these days it is more important than ever to engage your local website visitors and make them see you from a local viewpoint. In a small town this might be easy but meeting people and getting them to know about you and your product or service is a larger area takes more work.

Earlier we looked at Orange Soda as a top quality marketing outfit. Visit their site for resources and a quote. You can also check out more orangesoda.com reviews to help decide if they are right for you. We can’t stress enough how a bit of effort put into focusing on your regional prospects will pay big returns.

Your customers want to deal with a local business. There is a certain amount of trust that is extended to a company if the customer can drive up to your location — even though in our experience they hardly ever do. But it does make the customer feel more confident giving you their business if your local. Most folks like to keep their taxes local also.

So consider reaching out to the community with your website, Facebook fan page, and take advantage of the -er- home field advantage.